As Daimler developed its range of mid-sized saloons (Conquest & Conquest Century) into the fifties, the previous line of mid-sized cars was growing into a collection of quite large machines. The chassis of the Consort was developed in 1954 into the Regency Mk II (the 3-litre Regency, retrospectively known as the 'Mk I', was virtually stillborn in 1950, although its chassis carried a number of attractive specialist bodies).

The Regency Mk II was offered with a choice of 3.5 and 4.5 litre 6-cylinder engines, and again variations on the themes were also available. Apart from limited-production bodies such as the Hooper 'Empress', there was also the Regency Sportsman, with a four-light body and swoopy rear-end treatment giving it a most distinctive air.

The model was later upgraded to give improved performance, and its 104mph top speed inspired its new name: the One-O-Four.

Again, there were the regular variants, plus a model that today would have the liberationists picketing the factory: the Lady's Model. This was a basic One-O-Four, but its interior was lavishly equipped with such niceties as power windows, a built-in vanity case complete with make-up, slide-away notepad with gold pen, travelling rug, umbrella, fitted suitcases, fully equipped picnic hamper, torch, sunglasses - and much more.

In 1956 Daimler offered the option of automatic transmission on its One-O-Four range, foreshadowing the death within two years of the famous Daimler fluid flywheel & preselector drive system.
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All material reproduced herein is copyright, held by the writer (Tony Porter 2002), but limited verbatim extracts may be used with due acknowledgment to the author and the Daimler Lanchester Club of Victoria Inc.